Press Releases
Pure Parima donates a portion of every October pink collection purchase to breast cancer research, featuring certified Egyptian cotton bedding online and in Mt. Laurel, N.J.
Pure Parima opens its first flagship store in Mt. Laurel, NJ, inviting shoppers to feel certified Egyptian cotton sheets in person ahead of its November 7 grand opening.
Pure Parima's bundle collection saves shoppers up to 20% by pairing certified Egyptian cotton sheets, duvet covers, inserts and bath essentials into curated, ready-to-use bedroom sets.
Save up to 60 percent on certified Egyptian cotton sheets and duvet covers during Pure Parima's Summer Savings Event, featuring Hotel Collection and Signature styles for a limited time.
Pure Parima, the first U.S. brand ECA-certified, launches a 1000 GSM Egyptian cotton bath mat to complete its spa-at-home collection with authenticated luxury underfoot.
Pure Parima launches certified Egyptian cotton towels and robes — the first U.S. ECA-certified brand expands into bath with 800 GSM luxury, starting at $14.
Pure Parima is the first U.S. brand certified by the Egyptian Cotton Association, setting a new standard for authenticity in luxury bedding amid widespread industry mislabeling.
Pure Parima's spring sale offers up to 60% off certified Giza Egyptian cotton sheet sets, with percale and sateen styles available through the season.
Pure Parima's Triple Luxe Sateen and Giza Egyptian Cotton Sheet Sets debut golden spring hues, offering certified breathable luxury bedding for a refined seasonal bedroom refresh.