MOUNT LAUREL, N.J. – July 28, 2026 - Pure Parima, a Mount Laurel, New Jersey-based luxury bedding brand, has launched the Summer Savings Event, offering up to 60 percent off select Egyptian cotton sheets, duvet covers and accessories. The sale runs across the brand's Hotel Collection and Signature lines and includes some of its most reviewed pieces.

Sale Includes Hotel Collection Favorites and Signature Prints
Three styles anchor the event. Each one represents a different fabric weight and finish, so shoppers can match the sale to how they actually sleep rather than picking blind.
The featured styles include:
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Triple Luxe Sateen Sheet Set, made from extra-long staple Giza Egyptian cotton in a silky sateen weave with a triple embroidered stitch on the pillowcases and flat sheet
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Ultra Percale Duvet Cover Set, a matte, crisp percale weave built for hot sleepers, finished with a single-needle stitch and 2 inch mitered flanges
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Floral Printed Sateen Duvet Cover Set, a soft sateen duvet cover in garden-inspired prints with a reversible textured back and knife-edge finish
What Materials Are Included in the Summer Savings Event?
The sale centers on 100% certified extra-long staple Giza Egyptian cotton, woven in either sateen or percale. Sateen styles like Triple Luxe and the Floral Printed set lean soft and warm, while the Ultra Percale set stays crisp and cooling. All three are OEKO-TEX certified for non-harmful chemicals, so the fiber content on the label matches what is actually on the bed.
One sale. Three fabrics. No shortage of ways to upgrade a bed before summer ends.

Certification Backs Every Piece in the Sale
Pure Parima was the first U.S. brand to earn full certification from the Egyptian Cotton Association, receiving the ECA's Gold Seal in April 2026. Every item in the Summer Savings Event carries that same standard, plus free U.S. shipping, free return shipping within 30 nights, and tariff-free shipping direct from New Jersey.
Real cotton, real certification, real return policy. Nothing hidden in the fine print.
About Pure Parima
Pure Parima is an elevated lifestyle brand headquartered in Mount Laurel, New Jersey, built on certified Egyptian cotton sourced from the Nile River Valley. Founded by Parima Ijaz, drawing on her family's three decades in the textile industry, the brand was created in direct response to widespread mislabeling in the home textiles market, where products marketed as 100% Egyptian cotton have been found to contain as little as 25% authentic fiber. In April 2026, Pure Parima became the first U.S. brand to receive full certification from the Egyptian Cotton Association, earning its Gold Seal and license number 2025.
Shoppers can browse the full Summer Savings Event at pureparima.com.
Media Contact
Public Relations Pure Parima
info@pureparima.com
(609) 917-7755
107 Gaither Dr, Suite A Mount Laurel, NJ 08054 United States
Public Relations