MT. LAUREL TOWNSHIP, N.J., October 20, 2026 – Pure Parima, the first U.S. brand fully certified by the Egyptian Cotton Association, is marking Breast Cancer Awareness Month with a giving initiative. Throughout October, a portion of every purchase from the brand's pink collection will be donated to breast cancer research, supporting work toward a future without breast cancer. The collection features the brand's certified Egyptian cotton sheets and bedding in a soft pink colorway. It is available now on pureparima.com and at the brand's Mt. Laurel flagship store.
A Collection Designed for Every Woman
Pure Parima introduced the October initiative under the theme "For Every Woman." Pink appears across the brand's signature sateen collections, so shoppers can dress a full bed in the shade while supporting the cause. Featured pieces in pink include:
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Ariane™ Sheet Set in Pink — soft, silky sateen crafted from 100% certified extra-long staple Giza Egyptian cotton, with tone-on-tone scroll embroidery on the flat sheet and pillowcases
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Yalda Duvet Cover Set — smooth, breathable sateen in a coordinating duvet cover set, finished with Yalda's signature double-hem stitch
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Yalda Comforter Set — a new addition to the Yalda line, offered in pink alongside the collection's full color range
Shoppers can browse the full assortment through the brand's shop and donate collection.
How Does Pure Parima's October Giving Initiative Work?
From now through the end of October, a portion of every purchase from Pure Parima's pink collection is donated to breast cancer research. Shoppers do not need a code or a separate donation to take part. Buying any piece from the pink collection is all it takes.
The initiative pairs that contribution with the authenticity the brand was built on. Ariane and Yalda are both made from 100% Giza Egyptian cotton grown in the Nile River Valley and certified by the Egyptian Cotton Association. Both are also OEKO-TEX® certified for the use of non-harmful chemicals. Their breathable, mid-weight sateen weave balances comfort and warmth, making them suitable for year-round sleep. Every Ariane fitted sheet features a deep 18-inch pocket, and the pillowcases use envelope closures to keep pillows neatly in place. Shoppers can learn more about the certification process on the brand's Behind the Certification page.
"Rest is one of the most personal forms of care, and this month we wanted that care to reach further than the bedroom," said Parima Ijaz, founder and CEO of Pure Parima. "Every pink piece our customers bring home this October supports the research that brings us closer to a future without breast cancer."
Shop Online or Visit the Flagship Store
The pink collection is available at pureparima.com with free standard ground shipping within the contiguous U.S. Eligible purchases can be returned within 30 days of delivery. Shoppers who want to feel the fabrics first can visit the Pure Parima flagship store at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. The store is open Monday through Friday, 9 a.m. to 5 p.m., ahead of its November 7 grand opening.
Shoppers can take part by visiting the Pure Parima pink collection online through October 31. Pure Parima's current 20% sitewide offer, code SUITEDREAMS, is automatically applied at checkout.
Media Contact
For imagery, additional information, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at gabrielle.lask@otterpr.com.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for luxury products crafted with care, beginning with its certified Egyptian cotton bedding. It was the first U.S. brand to earn full certification from the Egyptian Cotton Association. The brand is committed to authenticity, transparency, superior craftsmanship, and eco-friendly practices. Pure Parima has since grown from a bedding company into a destination for wellness-inspired living, with thoughtfully made essentials for rest, relaxation, and an elevated everyday.
